Keyword selection strategy and tools.
Keyword analysis and searcher intent.
Developing your link building strategy.
Redirects, canonical tags and indexing.
Get actionable competitive data.
Startup SEO Audit
SEO analysis of a startup.
Optimizing a Google Adwords campaign.
Starting a new Facebook campaign.
New Site SEO Tutorial
The strategy we use to launch new sites.
Add a new line to your resume or CV:
Tommy Griffith has been doing search engine optimization for the last 5 years. He's the SEO Project Manager at Airbnb, and was previously SEO Manager at PayPal. He feels weird writing about himself in the third person, but admits that it sounds slightly more epic.
How To Use This Course
Introduction to SEO
What's Important in SEO
On Page Optimization
Understanding Searcher Intent
Importance of Synonyms
Meta Description Tags
Internal Link Anchor Text
Off Page Optimization
4 Simple Rules of Link Building
Criteria For a Good Link
"No Follow" vs "Do Follow" Links
Recovering From Bad Links
Link Building Tactics
Evaluating Competitor Links
Link Building Q&A
Technical Foundation & URL Structure
Age of Domain
Find Your Page in the Index
WWW vs. Non-WWW
Site Speed and XML Sitemaps
Exact Match Domains
SEO for WordPress
Secure Search (Not Provided)
Tools and Services
Startup SEO Audit Part 1
Startup SEO Audit Part 2
Startup SEO Audit Part 3
New Site: Keyword Research
New Site: Keyword Mapping
New Site: Domain Name
New Site: Installing WordPress
New Site: Configuring WordPress
Introduction to SEM
Introduction to Adwords
Landing Pages & CTA
Google Keyword Planner
Adwords Campaign From Scratch
Introduction to Facebook Ads
Facebook Ad Audiences
Facebook Ad Campaign Structure
Facebook Ad Goals
Facebook Custom Audiences
Facebook Campaign From Scratch
Dashboard Walkthroughs with Arnaud
Google Analytics Dashboard: Engagement and Loyalty
Google Analytics Dashboard: Executive
Google Analytics Dashboard: Paid Search Performance
Google Analytics Dashboard: Social Media
Google Analytics Dashboard: Weekly
AdWords Pivot Table
Facebook Pixel Google Tag Manager
Google Tag Manager
Email Marketing with MailCharts
ClickMinded SEO Individual Qualification